Wayfair is expanding offline, opening a pop-up store in N.J.

Wayfair, the website that lets you browse 10 million home furnishing items from the comfort of your couch, is opening a pop-up store in Paramus on Nov. 1.

It’s one of two temporary physical locations the retailer will open throughout the country this holiday season. The Boston-based retailer’s other pop-up store will be Natick, Massachusetts.

The Paramus location will be set up as a kiosk in the Lord & Taylor court of the Westfield Garden State Plaza Mall, a mall representative said. It will be open during regular mall hours (and closed on Sundays) through Jan. 2.

The shop will be 400-square-feet and carry 300 products including bestsellers from its online catalogue and some holiday decor.

There will be a “how-to” station where customers can learn how to tackle home improvements and browse 100 fabric swatches to create custom furniture. Home design experts will also be there to recommend products and introduce shoppers to “innovative home solutions,” including the company’s e-design platform, according to a Wayfair spokeswoman. 

Visitors can also place online orders at the pop-up store that will have next-day or two-day delivery, and buy gift cards.

Wayfair selected the locations for its pop-up stores based on a variety of factors including how convenient and accessible the pop-ups would be for customers, a company spokeswoman said. 

Wayfair was founded as CSN in 2002 and rebranded as Wayfair in 2011. It boosts 12.8 million active customers and more than 10 million products. It’s reported net revenue was $5.7 billion for the 12-months ending June 30, 2018. And it employs more than 9,700 people with operations in North America and Europe. It’s brands include Wayfair.com, Joss & Main, AllModern, Birch Lane and Perigold. 

Allison Pries may be reached at apries@njadvancemedia.com. Follow her on Twitter @AllisonPries. Find NJ.com on Facebook.

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