Kean Univ. has keen interest in how to pronounce name (Hint: It's not keen)

Getting the name right is important to brands. Aflac Insurance has branded their company with a memorable duck pronouncing its name. Nutella has the correct pronunciation of its name in its FAQ section.

Now, Kean University is spending over $313,000 to make sure you say its name right. (It’s cane, not keen.)

The public university has strategically placed 10, 48-foot wide, reminders on billboards above the heads of drivers on highways in New Jersey, Delaware and Philadelphia.

“New Jerseyans who remember Gov. [Thomas] Kean of course know how to say it,” Kean’s media relations director, Margaret McCorry, said. “A lot of …read more

Source: Union

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