Getting the name right is important to brands. Aflac Insurance has branded their company with a memorable duck pronouncing its name. Nutella has the correct pronunciation of its name in its FAQ section.
Now, Kean University is spending over $313,000 to make sure you say its name right. (It’s cane, not keen.)
The public university has strategically placed 10, 48-foot wide, reminders on billboards above the heads of drivers on highways in New Jersey, Delaware and Philadelphia.
“New Jerseyans who remember Gov. [Thomas] Kean of course know how to say it,” Kean’s media relations director, Margaret McCorry, said. “A lot of …read more
Source: NJ.com Union